FREEDOM COMMUNICATIONS INC., Santa Ana, California

  1. KTVL News10

Director of New Business Development
625 N. Grand Ave. Santa Ana, California  92701

4/2006 – 1/2008
Freedom Communications Inc. was the parent company of KTVL News10 in Medford, Oregon, I worked with local businesses to create advertising and marketing campaigns that would leverage “new media” (social networks, interactive content, pay-per-click) with “traditional media” (Local Network Television). Examples ranged from producing a weekly plastic surgery “info-tainment” series titled “A New You,” to deploying a commercial spot based tourism vignette series titled “All In A Days Drive.” I also developed plans for maximizing revenue potential through e-commerce and loyalty systems.

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